Preserving User Privacy in Digital Advertising: Navigating Consent and Privacy by Design
By Victorianne Musonza #privacy-by-design #digitaladvertising #dataprivacy #CCPA #GDPR In the ever-evolving world of digital advertising, user consent, and data privacy should be an afterthought but rather something that is built into the design. As companies strive to engage consumers effectively, it is important to address these issues and implement robust mitigation strategies, all while embracing the concept of privacy by design. User consent is a major focus for data privacy in digital advertising. Consumers must have clear, transparent information about how their data is collected, used, and shared. By obtaining explicit consent, companies can establish trust and ensure that users are aware of the purpose and extent of data processing. This consent should be easily accessible, providing users with options to manage their preferences and exercise control over their personal information. However, obtaining mere consent is not enough; organizations must prioritize data privacy...