The Privacy Professional

  By Victorianne Musonza #privacy-by-design #digitaladvertising #dataprivacy #CCPA #GDPR In the ever-evolving world of digital advertising, user consent, and data privacy should be an afterthought but rather something that is built into the design. As companies strive to engage consumers effectively, it is important to address these issues and implement robust mitigation strategies, all while embracing the concept of privacy by design. User consent is a major focus for data privacy in digital advertising. Consumers must have clear, transparent information about how their data is collected, used, and shared. By obtaining explicit consent, companies can establish trust and ensure that users are aware of the purpose and extent of data processing. This consent should be easily accessible, providing users with options to manage their preferences and exercise control over their personal information. However, obtaining mere consent is not enough; organizations must prioritize data privacy mit

Privacy impact assessments (PIAs) are a tool that can be used to identify and reduce privacy risks. A PIAs can reduce the risks of harm to individuals by preventing the misuse of their personal information. PIAs are an integral part of taking a privacy by design ( PbD ) approach. They are used to design more efficient and effective processes for handling personal data. The use of PIAs is not something new, in fact the process has been used by a number of companies, entities and governments for over forty years now.  The PIA was created by the United States Office of Technology Assessment. The U.S. office of Management and Budget (OMB) publishes guidance on the implementation the privacy provisions by Federal Agencies under E-Government Act of 2002, including when to conduct a PIA. Under GDPR,  PIAs have become a centerpiece and necessary in certain situations. A PIA must be completed if a company is doing one of the following: Data controller or the data processor o